Six in-depth guides covering Search, Shopping, and Performance Max. Built from £1.6M in personal ad spend and refined across 1,900+ student accounts. Skip the influencer noise, get the system on paper.
No theory, no hype. The same loop we run across every account, told plainly so you can apply it on Monday morning.
Every guide is a downloadable PDF you can read, print, annotate, and reference forever. No video to sit through, no playback speed to fiddle with. Each one ships with worked examples and a homework checklist.
Every guide ships with worked examples, decision rules, and copy-paste checklists. Plain-English documents you'll actually read, not videos you'll forget to finish.
A 38-page operator's manual for finding buyer-intent keywords your competitors miss, mapping them to landing experiences, and building negative lists that save the average store £400+ a month in wasted spend.
Feed setup, asset group strategy, and the rules that stop Pmax from cannibalising your Search traffic.
End-to-end conversion tracking, enhanced conversions, GA4 cross-check, and a Looker Studio dashboard you'll wonder how you ever lived without.
Specific rules for moving from £500/day to £10K/day. When to duplicate, when to consolidate, when to walk away from the account for three days.
1,900+ active operators, daily Q&A, and account help when you're stuck.
A printable 47-point checklist to grade your own account in under 30 minutes.
A short PDF dropped each month covering Google Ads changes worth acting on.
Whether you're spinning up your first £20/day campaign or trying to scale past the dreaded £5K/day plateau, the framework adapts to where you actually are.
| First-time founderYou've got a product. You don't want to torch budget learning Google's quirks. | Plateaued store£10K–£60K/mo and ROAS sags every time you push spend. | Agency operatorYou manage clients and need a sharper system. | |
|---|---|---|---|
| Experience needed | None, starts from zero | 1+ year running ads | Already running accounts |
| Starter budget | £5–10/day | £100+/day | Per-client |
| Best fitting tier | The Course | Group Coaching | 1:1 Mentorship |
| Outcome focus | First profitable campaign | Scaling without ROAS dropping | Retention & retainer growth |
| Key resources | Foundations, Keyword Playbook, Tracking Kit | Pmax Manual, Scaling Protocol, audit checklists | Reporting frameworks, agency SOPs |
These aren't hand-picked unicorns. Representative results from people who showed up, did the work, and stopped overthinking the ads manager.
Total beginner before this. Worked through the guides one by one. First profitable Shopping campaign live in week two and never looked back. The Tracking Kit alone fixed a problem I'd had for months.
I'd done three other Google Ads courses. This is the only one where I actually understood why my Pmax was bleeding budget. The guides are honest in a way that's borderline rude. I love it.
I was burning £1.4K a month on Shopping. Three weeks in, the negative keyword work alone clawed back 30% efficiency. Discord community is worth the enrolment fee on its own.
I run nine client accounts. The reporting frameworks and feed audit checklist save me five hours a week. Everything's a PDF I can actually skim and reference, not a 90-minute video.
Work through the first four guides, don't see measurable improvement, email us inside 30 days. We refund in 24 hours. No hoops, no exit interview.
All tiers ship with the 30-day guarantee. Prices in British pounds. One-time payments, no subscriptions, no upgrade traps.
The full operator's curriculum, every resource we ship, and the room where it all happens.
Mini-cohort coaching for operators who want eyes on their account every single week.
High-touch private mentorship for serious operators scaling past six figures a month.
Anything missing? Message us in the operator's room. We answer everything within a working day, often in minutes.
Join 1,900+ operators running profitable Google ads with a system that's been tested across every category, every budget, every economy.